FENURU translates to "in his light."

That light being the light of God. Our only inspiration behind every collection we make and item that is dropped. FENURU is Egyptian owned and designed. Being of Coptic Orthodox background, God has always played a big role in my life. Arabic also being the language of my country. We were dissatisfied with the lack of God being implemented in our daily lives. So FENURU was made to include God throughout your day.

I was born and raised in the clothing and retail business. I remember being 8 yrs old, walking around warehouses and meeting with manufactories with my Father. It has been instilled in my blood since youth. All sprouted from our Family owned retail stores based in Atlantic City, NJ. I passion for creativity, business, and God lead to the curation of FENURU. A perfect mix of all three and my outlet to give something to the world.